This workshop will focus on practical ways to bring customers back after their first purchase or visit. Topics will include building and using a customer database, creating loyalty offers, staying in touch with past customers, and encouraging repeat business for both product- and service-based businesses.

This workshop is held in person at E2E, 79 Main Street, Ware

Learn Google Drive, Docs, Sheets, Forms, and other tools to create, organize, collaborate, and store files in the cloud.

Participants will need to bring their own laptop so they can save their work, practice in real time, and leave with formulas, shortcuts, and templates ready to use.

Have a business idea, side hustle, or growing business you want to take to the next level?

Starting a business often begins with an idea: a skill you want to share, a product you want to sell, or a service you enjoy providing. Whether you are exploring entrepreneurship, building a side business, or preparing to take the next step, having a plan can help turn your ideas into action.

This introductory course will walk you through the key things to consider when starting or growing a business, including understanding your customers, researching your market, setting goals, estimating costs, and building a strong foundation for your business.

Whether you are still exploring your options or ready to start putting your plans into motion, this course will help you better understand what it takes to move forward.

Many business owners struggle with pricing their products or services and often put their own paycheck last. In this hands-on workshop, you'll learn how to develop profitable prices based upon your expenses, desired income, and an allocation for a profit margin to cover income fluctuations. Varying pricing formulas will be provided for different types of business. Also covered will be competitive pricing.

This class is held in person at E2E, 79 Main Street, Ware

This session introduces entrepreneurs to practical AI tools that can streamline marketing, operations, customer service, and financial workflows. Participants learn how to use AI safely and ethically, with hands‑on demonstrations tailored to real small‑business scenarios. The workshop is designed to help business owners adopt AI confidently and begin using it immediately to save time and improve efficiency.

This workshop is held virtually

Rise & Shine with QuickBooks Online — Individual Sessions

Need help with a specific QuickBooks topic? These one-hour virtual sessions are designed to stand alone, allowing you to register only for the topics that are most relevant to your business. You do not need to attend the full series or have participated in previous sessions.

Prefer a more comprehensive approach? You can also register for the full six-session Rise & Shine with QuickBooks Online series and receive all six sessions at once.

Time-Saving QuickBooks Tips & Tricks: Learn practical QuickBooks Online tips and shortcuts that can save you time and make everyday bookkeeping easier. Discover simple ways to work more efficiently and get more out of QuickBooks.

This is a one-hour virtual session. Registration is for this individual topic only.

Build a workplace people want to be part of—and turn your business into a magnet for top talent. In this 2-hour practical course for small business owners, you’ll learn how to create a positive work culture that boosts morale, improves retention, and attracts the right employees. Through simple, actionable strategies, you’ll strengthen your leadership, define your values, and turn your culture into a powerful hiring advantage. 

A minimum of 8 registrants is required for this workshop to be held in person. If fewer than 8 participants register, the workshop will be conducted virtually.

Successful business owners don’t do everything alone.

Whether you are running a side hustle, freelancing, or managing a growing business, there are many areas of business that require time, knowledge, and support. Having the right people and resources around you can help you work smarter and focus on what you do best.

This course will explore the different types of support that can help your business succeed. You’ll learn when to ask for help, where to find support, and how building your business team can help you save time and make better decisions.