This workshop will help small business owners create consistent, effective marketing content across email and social media. Participants will learn how to plan simple campaigns, write stronger messages, repurpose content across channels, and keep their brand voice consistent.

This workshop is held in person at E2E 79 Main Street, Ware, MA

Understand your funding options and prepare for future growth.

Many businesses start small and grow over time. As your business develops, you may need additional resources to purchase equipment, manage inventory, invest in marketing, or support expansion.

This course will help you understand what banks and other lenders look for when reviewing small business financing requests, what information you should have prepared, documents you will need, and the different funding options available to you. We’ll also discuss how to recognize potential red flags and avoid lending options that may not be the right fit for your business.

Learn how to better prepare for financing conversations and make informed decisions as your business grows.

Learn the Essentials. Build Confidence. Take Control of Your Finances. Join this hands-on workshop designed to demystify the world of bookkeeping and give you the tools to manage your financial records with clarity and confidence. 

This workshop is held in person, 79 Main Street, Ware. 

A minimum of 8 registrants is required for this workshop to be held in person. If fewer than 8 participants register, the workshop will be conducted virtually.

This is an ongoing 5-class QuickBooks Online-focused series that highlights a variety of bookkeeping & QuickBooks topics.

Sessions:

• Navigating QuickBooks Online 9/8/2026

• Time-Saving QuickBooks Tips & Tricks 10/6/2026

• Invoicing & Payments 11/10/2026

• Successfully Categorizing 12/15/2026

• Creating Custom Reports  1/12/2027

This workshop is five 1-hour sessions all held virtually. You only need to register once to attend all 5 sessions

This session introduces entrepreneurs to the core elements of building a strong business foundation, including defining their value proposition, identifying their target customer, and outlining a simple, actionable business plan. Participants learn how to clarify their business direction and set realistic goals. The workshop is designed to help new and existing business owners gain confidence and structure as they move toward growth.

This workshop is held virtually

This workshop will focus on practical ways to bring customers back after their first purchase or visit. Topics will include building and using a customer database, creating loyalty offers, staying in touch with past customers, and encouraging repeat business for both product- and service-based businesses.

This workshop is held in person at E2E, 79 Main Street, Ware

Learn Google Drive, Docs, Sheets, Forms, and other tools to create, organize, collaborate, and store files in the cloud.

Participants will need to bring their own laptop so they can save their work, practice in real time, and leave with formulas, shortcuts, and templates ready to use.

Have a business idea, side hustle, or growing business you want to take to the next level?

Starting a business often begins with an idea: a skill you want to share, a product you want to sell, or a service you enjoy providing. Whether you are exploring entrepreneurship, building a side business, or preparing to take the next step, having a plan can help turn your ideas into action.

This introductory course will walk you through the key things to consider when starting or growing a business, including understanding your customers, researching your market, setting goals, estimating costs, and building a strong foundation for your business.

Whether you are still exploring your options or ready to start putting your plans into motion, this course will help you better understand what it takes to move forward.