Filter by Category
Our Classes
Cash Flow, Financial Literacy & Operations
with James McSheffrey
This workshop focuses on practical financial skills every small business needs: cash flow management, budgeting, forecasting, and basic operational systems. Participants learn how to understand their numbers without anxiety and how to make informed decisions using simple financial tools. The session is ideal for entrepreneurs who want to strengthen their financial foundation, improve cash flow stability, and reduce stress around bookkeeping and operations.
This workshop is held virtually
E-commerce Basics
with Aaron Keyes
This workshop will introduce small business owners to the basics of selling online. Participants will learn what tools they need to get started, how to think about product listings, payments, shipping or pickup, customer experience, and simple strategies for building a successful online store.
This workshop is held in person at E2E, 79 Main Street, Ware
Financial Systems Setup
with James McSheffrey
This introductory workshop teaches entrepreneurs how to set up the essential financial systems their business needs to stay organized, compliant, and financially healthy. Participants learn how to structure accounts, track income and expenses, manage cash flow, and choose the right financial tools for their business — including QuickBooks Online, free/open‑source platforms, and simple spreadsheet systems. The session is designed to reduce overwhelm and help business owners confidently choose a financial system that fits their budget, comfort level, and business model.
This workshop is held virtually
Financing Your Small Business
with Quaboag Valley CDC
Understand your funding options and prepare for future growth.
Many businesses start small and grow over time. As your business develops, you may need additional resources to purchase equipment, manage inventory, invest in marketing, or support expansion.
This course will help you understand what banks and other lenders look for when reviewing small business financing requests, what information you should have prepared, documents you will need, and the different funding options available to you. We’ll also discuss how to recognize potential red flags and avoid lending options that may not be the right fit for your business.
Learn how to better prepare for financing conversations and make informed decisions as your business grows.
Business by the Numbers: Understanding Your Financial Statements
with Liliana Kualapai
Do financial reports make you nervous? In this hands-on workshop series, we will demystify the 3 most common business financial statements (Profit & Loss, Balance Sheet & Cash Flow Statement). We will dive into each of the 3 reports in detail with tutorials and strategies to help you understand and utilize them, anxiety-free!
This workshop is three 1-hour sessions; all sessions are held virtually.
This workshop will be held on 11/2,11/9 and 11/16.
Keep Them Coming Back: Customer Retention
with Liliana Kualapai
This interactive 2-hour workshop helps small business owners and teams attract better customers, deliver exceptional service, and build loyalty that drives repeat business and referrals.
This workshop will be held in person at E2E, 79 Main Street, Ware.
A minimum of 8 registrants is required for this workshop to be held in person. If fewer than 8 participants register, the workshop will be conducted virtually.
QuickBooks Online: Individual Sessions: Invoicing & Payments
with Liliana Kualapai
Rise & Shine with QuickBooks Online — Individual Sessions
Need help with a specific QuickBooks topic? These one-hour virtual sessions are designed to stand alone, allowing you to register only for the topics that are most relevant to your business. You do not need to attend the full series or have participated in previous sessions.
Prefer a more comprehensive approach? You can also register for the full six-session Rise & Shine with QuickBooks Online series and receive all six sessions at once.
Invoicing & Payments: Learn how to create and manage invoices, track customer payments, and stay organized with your accounts receivable. We’ll cover practical QuickBooks Online tools to help you get paid and keep your records up to date.
This is a one-hour virtual session. Registration is for this individual topic only.
Business Foundations & Strategy
with James McSheffrey
This session introduces entrepreneurs to the core elements of building a strong business foundation, including defining their value proposition, identifying their target customer, and outlining a simple, actionable business plan. Participants learn how to clarify their business direction and set realistic goals. The workshop is designed to help new and existing business owners gain confidence and structure as they move toward growth.
This workshop is held virtually